Goodmorning innovation

Widex, collaborated with Goodmorning Technology, a strategic design studio with a truly international mindset.Established in the heart of Copenhagen, Denmark. Producing an exclusive packaging design for a digital hearing aid. As the packaging is opened, a simple two-layer raster effect shows a sound wave spelling out the Widex slogan ‘High Definition Hearing’. This is probable the best interactive packaging design with the most simplicity and innovation that we have seen. Just an amazing design that communicates a message of integrity with black and white.

check out the video of the design from Goodmorning technology below and you will know what we mean