The Power of The Bottle – Powerful Design

Packaging has power — enormous power — over what we buy. The fashions we wear express who we are. Packaging does that for products. We identify with a product because it does for us what we wish it to do. As any brand manager will tell, we buy the “brand promise” and the package carries a lot of that promise

“No House” Wine is a new South African wine brand created specifically to benefit the Dutch foundation: HomePlan. A percentage of the profits go to build homes for South African AIDS orphans. The wine is a huge success in the Netherlands and has already raised enough money to build 10 houses.

Beyond the good cause, the packaging design (by Edwin Vollebergh of Studio Boot) has won international awards including: New York Festivals, Art Directors Club Netherlands, and Epica.

When asked about the design, Edwin said that they are meant to look handmade and rough. The materials chosen are common and inexpensive, therefore keeping the cost as low as possible so more money can be donated to the cause.